Predictive Testing of Consumer Choice Models Not Subject to...

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

Imran S. Currim
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Volume:
19
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151621
Date:
May, 1982
File:
PDF, 2.58 MB
english, 1982
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