Applying customer equity to the convention industry

Applying customer equity to the convention industry

Severt, Kimberly S., Palakurthi, Radesh
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Volume:
20
Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/09596110810892209
Date:
September, 2008
File:
PDF, 266 KB
english, 2008
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