A longitudinal exploratory study of changing perceptions...

Journal of Indian Business Research 2010 / 08 Vol. 2; Iss. 3

A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country

Nafees, Lubna, Parthasarathy, Madhavan, Stansifer, MaryLee, Kumra, Rajeev
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Volume:
2
Language:
english
Journal:
Journal of Indian Business Research
DOI:
10.1108/17554191011069433
Date:
August, 2010
File:
PDF, 173 KB
english, 2010
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