Consumer evaluation of continuous and discontinuous...

American Journal of Business 2011 / 04 Vol. 26; Iss. 1

Consumer evaluation of continuous and discontinuous innovation

Gammoh, Bashar S., Voss, Kevin E., Skiver, Ryan
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Volume:
26
Language:
english
Journal:
American Journal of Business
DOI:
10.1108/19355181111124115
Date:
April, 2011
File:
PDF, 219 KB
english, 2011
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