Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility
Dinh, Tam Duc, Mai, Khuong NgocVolume:
28
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-06-2015-0102
Date:
January, 2016
File:
PDF, 255 KB
english, 2016