“This theatre is a part of me” contrasting brand attitude...

“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour

Carsten Baumgarth and Dr Daragh O'R, Professor, Baumgarth, Carsten
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Volume:
4
Language:
english
Journal:
Arts Marketing: An International Journal
DOI:
10.1108/am-01-2014-0007
Date:
September, 2014
File:
PDF, 249 KB
english, 2014
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