“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour
Carsten Baumgarth and Dr Daragh O'R, Professor, Baumgarth, CarstenVolume:
4
Language:
english
Journal:
Arts Marketing: An International Journal
DOI:
10.1108/am-01-2014-0007
Date:
September, 2014
File:
PDF, 249 KB
english, 2014