Influence of Product Preference on Dissonance Reduction

Influence of Product Preference on Dissonance Reduction

Leonard A. Losciuto and Robert Perloff
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Volume:
4
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149461
Date:
August, 1967
File:
PDF, 788 KB
english, 1967
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