Taxonomy of service‐based loyalty program members

Taxonomy of service‐based loyalty program members

Hansen, John D., Deitz, George D., Morgan, Robert M.
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Volume:
24
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041011052980
Date:
July, 2010
File:
PDF, 242 KB
english, 2010
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