Marketing financial services to mature consumers

Journal of Services Marketing 1995 / 05 Vol. 9; Iss. 2

Marketing financial services to mature consumers

Kennett, Pamela A., Moschis, George P., Bellenger, Danny N.
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Volume:
9
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049510086026
Date:
May, 1995
File:
PDF, 144 KB
english, 1995
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