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The marketing mix paradigm and the Dixonian systems perspective of marketing
Shaw, Eric H., Rosenbloom, Bert, Dimitrova, BoryanaVolume:
3
Language:
english
Journal:
Journal of Historical Research in Marketing
DOI:
10.1108/17557501111102418
Date:
February, 2011
File:
PDF, 185 KB
english, 2011