Media channels and consumer purchasing decisions

Industrial Management & Data Systems 2015 / 09 Vol. 115; Iss. 8

Media channels and consumer purchasing decisions

Woo, JongRoul, Ahn, Joongha, Lee, Jongsu, Koo, Yoonmo
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Volume:
115
Language:
english
Journal:
Industrial Management & Data Systems
DOI:
10.1108/IMDS-02-2015-0036
Date:
September, 2015
File:
PDF, 297 KB
english, 2015
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