Royal Enfield motorcycles: reviving the brand

Emerging Markets Case Studies Collection 2013 / 11 Vol. 3; Iss. 8

Royal Enfield motorcycles: reviving the brand

Singh, Harvinder, Gude, Kranthi Kiran, Prashar, Sanjeev, Shaik, Saif Uddin
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Volume:
3
Language:
english
Journal:
Emerald Emerging Markets Case Studies
DOI:
10.1108/eemcs-06-2013-0103
Date:
November, 2013
File:
PDF, 151 KB
english, 2013
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