Applying Quantitative Marketing Techniques to the Internet

Interfaces 2001 / 04 Vol. 31; Iss. 2

Applying Quantitative Marketing Techniques to the Internet

Montgomery, Alan L.
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Volume:
31
Language:
english
Journal:
Interfaces
DOI:
10.1287/inte.31.2.90.10630
Date:
April, 2001
File:
PDF, 199 KB
english, 2001
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