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The Backdoor to Overconsumption: The Effect of Associating "Low-Fat" Food with Health References
Kelly Geyskens, Mario Pandelaere, Siegfried Dewitte and Luk WarlopVolume:
26
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000823
Date:
January, 2007
File:
PDF, 1.67 MB
english, 2007