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A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper
Broderick, Amanda J., Mueller, Rene D.Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1999.11501855
Date:
October, 1999
File:
PDF, 1.48 MB
english, 1999