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The influence of innovativeness and price sensitivity on purchase intention: comparison of the Chinese and Korean consumers' response
Park, Hyun Hee, Sullivan, Pauline, Noh, Mi JinVolume:
20
Year:
2015
Language:
english
Journal:
International Journal of Product Development
DOI:
10.1504/IJPD.2015.073068
File:
PDF, 291 KB
english, 2015