Understanding the Effects of Plural Marketing Structures on...

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Journal of Marketing Research 2016 / 01

Understanding the Effects of Plural Marketing Structures on Alliance Performance

Fang, Eric (Er), Lee, Jongkuk, Palmatier, Robert, Guo, Chaoyang
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0318
Date:
January, 2016
File:
PDF, 1.73 MB
english, 2016
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