Spontaneous Inference Processes in Advertising: The Effects...

Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

Frank R. Kardes
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Volume:
15
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489527
Date:
September, 1988
File:
PDF, 409 KB
english, 1988
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