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United Colors of Benetton: From Sweaters to Success: An Examination of the Triumphs and Controversies of a Multinational Clothing Company
Mark J. BarelaVolume:
11
Year:
2003
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048955
File:
PDF, 2.14 MB
english, 2003