Epistemological Structures in Marketing: Paradigms,...

Business Ethics Quarterly 1991 / 04 Vol. 1; Iss. 2

Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics

R. Eric Reidenbach and Donald P. Robin
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Volume:
1
Language:
english
Journal:
Business Ethics Quarterly
DOI:
10.2307/3857262
Date:
April, 1991
File:
PDF, 1.75 MB
english, 1991
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