The Effects of Price Discount and Product Complementarity...

The Journal of Marketing Theory and Practice 2007 / WIN Vol. 15; Iss. 1

The Effects of Price Discount and Product Complementarity on Consumer Evaluations of Bundle Components

Shibin Sheng, Andrew M. Parker and Kent Nakamoto
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Volume:
15
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470275
Date:
January, 2007
File:
PDF, 1.58 MB
english, 2007
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