FRUGAL INNOVATION IN EMERGING MARKETS

Research-Technology Management 2011 / 07 Vol. 54; Iss. 4

FRUGAL INNOVATION IN EMERGING MARKETS

Zeschky, Marco, Widenmayer, Bastian, Gassmann, Oliver
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Volume:
54
Language:
english
Journal:
Research-Technology Management
DOI:
10.5437/08956308X5404007
Date:
July, 2011
File:
PDF, 577 KB
english, 2011
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