[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || I Want to ‘Share’ This Sexy Ad But My Boss Is Watching: Investigation into Behavior Associated with the Online Multiple Audience Problem
Obal, Michael W., Krey, Nina, Bushardt, ChristianVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-11815-4_42
File:
PDF, 284 KB
english, 2016