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Journal of Business Research 2016 / 1

Internal brand co-creation: The experiential brand meaning cycle in higher education

Dean, Dianne, Arroyo-Gamez, Ramon E., Punjaisri, Khanyapuss, Pich, Christopher
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.01.019
Date:
January, 2016
File:
PDF, 687 KB
english, 2016
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