The added value of brand alliances in higher education
Kalafatis, Stavros P., Ledden, Lesley, Riley, Debra, Singh, JaywantLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.01.028
Date:
February, 2016
File:
PDF, 1.11 MB
english, 2016