The effect of response scale type on cross‐cultural...

International Marketing Review 2012 / 02 Vol. 29; Iss. 1

The effect of response scale type on cross‐cultural construct measures

Reardon, James, Miller, Chip
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Volume:
29
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331211201534
Date:
February, 2012
File:
PDF, 305 KB
english, 2012
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