Leadership and cooperation in marketing channels: A...

International Marketing Review 2001 / 12 Vol. 18; Iss. 6

Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland

Mehta, Rajiv, Larsen, Trina, Rosenbloom, Bert, Mazur, Jolanta, Polsa, Pia
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Volume:
18
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/EUM0000000006298
Date:
December, 2001
File:
PDF, 298 KB
english, 2001
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