Four Subtle Sins in Marketing Research

Journal of Marketing 1975 / 04 Vol. 39; Iss. 1

Four Subtle Sins in Marketing Research

John A. Martilla and Davis W. Carvey
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Volume:
39
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250797
Date:
April, 1975
File:
PDF, 1.18 MB
english, 1975
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