On Using Demographic Variables to Determine Segment...

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta and Pradeep K. Chintagunta
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Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151952
Date:
February, 1994
File:
PDF, 378 KB
english, 1994
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