Synthesizing Country-of-Origin Research from the Last...

The Journal of Marketing Theory and Practice 2005 / 10 Vol. 13; Iss. 4

Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?

Pharr, Julie M.
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Volume:
13
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2005.11658557
Date:
October, 2005
File:
PDF, 1.68 MB
english, 2005
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