The effects of regulatory focus and tie strength on...

Asia Pacific Journal of Marketing and Logistics 2009 / 07 Vol. 21; Iss. 3

The effects of regulatory focus and tie strength on word‐of‐mouth behaviour

Chung, Cindy M.Y., Tsai, Qianyi
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Volume:
21
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555850910973829
Date:
July, 2009
File:
PDF, 214 KB
english, 2009
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