Event-specific ambush marketing legislation for...

International Journal of Sports Marketing and Sponsorship 2015 / 10 Vol. 16; Iss. 5

Event-specific ambush marketing legislation for mega-sporting events: an economics perspective

McKelvey, Steve, Longley, Neil
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Volume:
16
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-16-05-2015-B003
Date:
October, 2015
File:
PDF, 298 KB
english, 2015
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