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Antecedents of social media B2B use in industrial marketing context: customers’ view
Karjaluoto, Pauliina Ulkuniemi, Heikki, Keinänen, Hanna, Kuivalainen, OlliVolume:
30
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-04-2013-0095
Date:
July, 2015
File:
PDF, 226 KB
english, 2015