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Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship
Lee, Yong-ki, Kim, Sally, Kim, Min-Seong, Lee, Jae-Han, Lim, Ki-TaekVolume:
30
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-10-2013-0237
Date:
August, 2015
File:
PDF, 216 KB
english, 2015