The impact of word of mouth on service purchase decisions

Journal of Service Theory and Practice 2015 / 09 Vol. 25; Iss. 5

The impact of word of mouth on service purchase decisions

Laszlo Sajtos, Dr, Voyer, Peter A., Ranaweera, Chatura
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Volume:
25
Language:
english
Journal:
Journal of Service Theory and Practice
DOI:
10.1108/JSTP-04-2014-0070
Date:
September, 2015
File:
PDF, 342 KB
english, 2015
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