Strategic Orientation and Firm Performance in an Artistic...

Journal of Marketing 2000 / 04 Vol. 64; Iss. 1

Strategic Orientation and Firm Performance in an Artistic Environment

Glenn B. Voss and Zannie Giraud Voss
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Volume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203391
Date:
April, 2000
File:
PDF, 3.17 MB
english, 2000
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