A Data Mining Based Approach to a Firm's Marketing Channel

Procedia Economics and Finance 2015 Vol. 27

A Data Mining Based Approach to a Firm's Marketing Channel

Ozyirmidokuz, Esra Kahya, Uyar, Kumru, Ozyirmidokuz, Mustafa Hakan
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Volume:
27
Year:
2015
Language:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/S2212-5671(15)00975-2
File:
PDF, 846 KB
english, 2015
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