The Communicative Power of Product Packaging: Creating...

The Journal of Marketing Theory and Practice 2003 / 01 Vol. 11; Iss. 1

The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience

Underwood, Robert L.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2003.11501933
Date:
January, 2003
File:
PDF, 2.20 MB
english, 2003
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