What's in a Name? A Lot: TRADEMARK AND BRAND PROTECTION...

Business Law Today 2010 / 03-04 Vol. 19; Iss. 4

What's in a Name? A Lot: TRADEMARK AND BRAND PROTECTION STRATEGIES FOR FRANCHISORS

Marisa D. Faunce and Benjamin B. Reed
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Volume:
19
Language:
english
Journal:
Business Law Today
DOI:
10.2307/23297553
Date:
March, 2010
File:
PDF, 6.73 MB
english, 2010
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