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New Empirical Generalizations on the Determinants of Price Elasticity
Tammo H. A. Bijmolt, Harald J. van Heerde and Rik G. M. PietersVolume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164013
Date:
May, 2005
File:
PDF, 2.21 MB
english, 2005