Children as vulnerable consumers: a first conceptualisation

Journal of Marketing Management 2016 / 02 Vol. 32; Iss. 3-4

Children as vulnerable consumers: a first conceptualisation

Spotswood, Fiona, Nairn, Agnes
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Volume:
32
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1107616
Date:
February, 2016
File:
PDF, 1.49 MB
english, 2016
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