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How Language Can Influence Political Marketing Strategy and a Candidate's Image: Effect of Presidential Candidates' Language Intensity and Experience on College Students' Ratings of Source Credibility
Clementson, David E., Pascual-Ferrá, Paola, Beatty, Michael J.Language:
english
Journal:
Journal of Political Marketing
DOI:
10.1080/15377857.2014.959689
Date:
October, 2014
File:
PDF, 554 KB
english, 2014