Using Conjoint Analysis to Design Financial Services

Using Conjoint Analysis to Design Financial Services

Christian Zinkhan, F., Zinkhan, George M.
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Volume:
8
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652329010136389
Date:
January, 1990
File:
PDF, 303 KB
english, 1990
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