Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Vesna Bosilj Vukšić and Professor M, Professor, Garrido-Moreno, Aurora, Lockett, Nigel, Garcia-Morales, VictorVolume:
10
Language:
english
Journal:
Baltic Journal of Management
DOI:
10.1108/BJM-10-2014-0166
Date:
October, 2015
File:
PDF, 308 KB
english, 2015