A classificatory scheme for antecedents of the sources of...

Journal of Research in Interactive Marketing 2015 / 10 Vol. 9; Iss. 4

A classificatory scheme for antecedents of the sources of “online brand equity”

Rana, Arunima, Bhat, Anil, Rani, Leela
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Volume:
9
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/JRIM-02-2014-0008
Date:
October, 2015
File:
PDF, 484 KB
english, 2015
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