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Preference Fluency in Choice
Novemsky, Nathan, Dhar, Ravi, Schwarz, Norbert, Simonson, ItamarVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.3.347
Date:
August, 2007
File:
PDF, 211 KB
english, 2007