Consumer Benefits versus Product Attributes: An...

Consumer Benefits versus Product Attributes: An Experimental Test

Tsung Wen Wu, Ralph L. Day and David B. MacKay
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Volume:
27
Language:
english
Journal:
Quarterly Journal of Business and Economics
DOI:
10.2307/40472929
Date:
January, 1988
File:
PDF, 1.20 MB
english, 1988
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