The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students
Pyun, Do Young, Kwon, Hyungil H, Lee, Chul-WonVolume:
13
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-13-01-2011-B003
Date:
October, 2011
File:
PDF, 174 KB
english, 2011