Is the First to Market the First to Fail? Empirical...

Journal of Marketing Research 2002 / 02 Vol. 39; Iss. 1

Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses

William T. Robinson and Sungwook Min
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Volume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558589
Date:
February, 2002
File:
PDF, 1.86 MB
english, 2002
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