Designing Packages that Communicate Product Attributes and...

Designing Packages that Communicate Product Attributes and Brand Values: An Exploratory Method

Schoormans, Jan, den Berge, Marloes Eenhuizen-van, van de Laar, Gaston, van den Berg-Weitzel, Lianne
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
13
Language:
english
Journal:
The Design Journal
DOI:
10.2752/146069210X12580336766329
Date:
March, 2010
File:
PDF, 316 KB
english, 2010
Conversion to is in progress
Conversion to is failed