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Designing Packages that Communicate Product Attributes and Brand Values: An Exploratory Method
Schoormans, Jan, den Berge, Marloes Eenhuizen-van, van de Laar, Gaston, van den Berg-Weitzel, LianneVolume:
13
Language:
english
Journal:
The Design Journal
DOI:
10.2752/146069210X12580336766329
Date:
March, 2010
File:
PDF, 316 KB
english, 2010